stoic
hedonist

48.14° N · 11.58° E · 519 m

Held to a written rule.

— The working principles

Six maxims, held.

  1. I Memento mori
  2. II Amor fati
  3. III Ataraxia
  4. IV Sprezzatura
  5. V Festina lente
  6. VI Sapere aude

Articles I–VI of the Codex · EDITIO MMXXVI · forthcoming

— The three pillars

Time-tested principles.

— The standing record

The record, kept.

DIES · SINCE MMXXVI
SOL · MUC
MERCATVS · ZRH
MERCATVS · NYC
MERCATVS · DXB
— The direction

The mandate, self-given.

MANDATVM · ED. MMXXVI

The house answers to the Codex and to no one else. What is undertaken is not published; the rules it is held to, are.

DIRECTIO
by the Codex, not by the quarter
LIMES
no clients · no mandate sought
TEMPVS
measured in editions
OPVS
in progress · unannounced
— The entries of record

What holds, listed.

DATED · APPENDED · NEVER REVISED

  1. MMXXVI · IThe register established · MUCrecorded
  2. MMXXVI · IThe working principles · I–VIrecorded
  3. MMXXVI · VEDITIO MMXXVIissued
  4. MMXXVI · VICODEX · EDITIO MMXXVIforthcoming
  5. OPVS · in progressunannounced
— The colophon

The charter and its keeper.

COLOPHON · ED. MMXXVI

GUGG is a private house, kept in the open and addressed to no audience — a register of principles, not a person.

DOMVS
private · no clients · no product
CVSTOS
GUGG
SEDES
MUC
MERCATVS
ZRH · NYC · DXB
SINCE
MMXXVI
What is kept,
keeps.

GUGG · ED. MMXXVI